Branding

Research

After looking at a range of fashion logos from fast fashion brand logos to high-end fashion brands, I discovered that the logos were very minimalistic across the board. There was no sign of colour or the use of creative fonts. For my logo I aimed to reflect this by using a font that was professional-looking, however, I wanted to include a stroke of colour to reflect my consumers who have joyous, energetic personalities. The professional font also reflects my audience as they sometimes indulge in luxury lifestyles.

Labelling