Background on Superdry

Julian Dunkerton and James Holder both created Superdry. When they first met, they connected through their product and ways to evolve through fashion. Both their qualities helped to build a successful brand, with Dunkerton’s construction skills and exploration of high-quality products and Holder’s graphic creative skills.

The brand aimed to deliver quality products and intriguing design which is still the foundation for Superdry today. Superdry aims to consistently create unique products so they are evolving in their brand, whilst still adhering to the British tailoring of garments Superdry is known for. They carefully create each product with the thought of how they can bring something new to the table every time.

I believe it is crucial to aim to provide your customers with the best quality and experience as possible, it shows that care and thought are essential in your work which will be what your brand is known and respected for. This inspires me to make sure I am continuously exploring the best ways to serve my customers.